Design

We've Got a New Look & Feel!

One of the things that I counsel my clients on is the need to reassess how they present themselves to the world on a regular basis. I am my own worst client because I haven't thought about the branding for Wonderland Media in over three years, and it was high time that I practiced what I preach! 

The original branding for Wonderland Media was born from the mind of a mid-twenties entrepreneur with stars in her eyes: pinks, greens, calligraphic font mixed with a sans serif, and flowery imagery. As I've grown and changed as a person, and as a business owner, I came to realize that this branding really did portray the Wonderland Media brand very well. Rather than a few tweaks, I went for a full brand overhaul. 


The new branding is modern and sleek; its simplicity lies in its monochromatic colour scheme and single font choice. 

Final Branding-100.jpg

The logo design is simple, and a complementary brand mark was created for use in social media, photo watermarks, and anything else that requires a small, but distinctive, branding. 

Wonderland Media Branding Inspiration
Wonderland Media Branding Inspiration 2

The colours and feel of the brand were pulled from two stock photos that feature prominently throughout the website and the marketing materials. Soft textures, natural elements, and a bold monochromatic colour scheme ensures that the focus is on the content, rather than a fancy logo. 


When it came to the website redesign, I decided to keep the site as simple as possible--three pages and a blog, to be exact. This may grow and change over time, but for now I wanted the blog content to be the main focus of the site, since it houses the most up-to-date information. 


The social application of the branding is simply an extension of the website look and feel. This creates consistency across all platforms, and will ensure that people can easily identify the Wonderland Media brand no matter where they are. 


Does your brand need some work? Just fill out a quick form and we'll get started today!

International Literacy Day Freebies!

I know that I already gave you some pretty sweet book quotes to pretty up your computers and tablets this week, but since today is International Literacy Day I wanted to give you four more! A sad but all-too-true fact is that literacy is an amazing gift that not everyone is given. Since 1966, UNESCO has been bravely bringing literacy to the world. Literacy is a key component to Sustainable Development Goal 4, aiming to “ensure inclusive and equitable quality education and promote lifelong learning opportunities for all”.

Not only is this the 50th anniversary of International Literacy Day, but it's also the first year in the 203o Agenda for Sustainable Development. Their vision of literacy will focus lifelong learning opportunities with special focus on youth and adults throughout the world. Want to know how you can get involved? Check out the UN's "The Lazy Person's Guide to Saving the World".

And now, the freebies!

z: a novel of zelda fitzgerald quote free desktop wallpaper download from wonderland media

from Z: A Novel of Zelda Fitzgerald by Therese Anne Fowler

hello, goodbye, and everything in between quote free desktop wallpaper download from wonderland media

from Hello, Goodbye, and Everything in Between by Jennifer E. Smith

cress quote free desktop wallpaper download from wonderland media

from Cress by Marissa Meyer

the strange and beautiful sorrows of ava lavender quote free desktop wallpaper download from wonderland media

from The Strange and Beautiful Sorrows of Ava Lavender by Leslye Walton

To download, just click on the picture and it should start automatically! If that doesn’t work, right-click and open the image in a new tab (computer) or hold your finger down and save (touch-enabled devices).

This post is not sponsored, nor was I approach by anyone from the UN/UNESCO to write it. I genuinely believe in their mission and Sustainability Goals, and I'll talk about them whenever possible -- xo Ashley

National Read a Book Day

Today is National Read a Book Day, and to celebrate I've created some pretty backgrounds for you! Each is a solid quote from a recent YA read of mine, but don't fret if you haven't read them! Each one was crafted with love just for you guys.  

loose ends list quote free desktop wallpaper download from wonderland media

from Loose Ends List by Carrie Firestone

ruin & rising quote free desktop wallpaper download from wonderland media

from Ruin & Rising by Leigh Bardugo

raven boys quote free desktop wallpaper download from wonderland media

from The Raven Boys by Maggie Stiefvater

To download, just click on the picture and it should start automatically! If that doesn't work, right-click and open the image in a new tab (computer) or hold your finger down and save (touch-enabled devices).

If you haven't read them yet, I highly recommend all three of them! The Loose Ends List caught me entirely off-guard, but was absolutely wonderful to read.

Happy Tuesday, my loves!

Freebie Friday - Get Sh!t Done Download

When I started designing blogs and websites, I relied heavily on the freebies offered by so many established designers. There are tons of resources out there for free fonts, wallpapers, and goodies that can get your creative juices flowing--just make sure that you know the licensing rules for them! One of my favourite websites--Creative Market--offers new freebies every week. Six brand-new templates, graphics, photos, fonts are free to download every Monday, and checking them out has become a regular part of my Monday morning routine. Sometimes I stock-pile them for use in later projects, and sometimes they inspire me to create something the second I see them.

get shit done free download from wonderland media
get shit done free download from wonderland media
get shit done free download from wonderland media
get shit done free download from wonderland media

Last week, one of their stock photos really hit the nail on the head for me. I loved the colors, the layout, and most importantly, the price! So off I went, making a kick-ass motivational poster for my desk. It wasn't until one of my clients saw it, and asked for a copy, that it crossed my mind to post it as a freebie. So here it is:

Just click on the image, then right-click to save. And keep getting shit done!

Creative Market assets found in this post:

Feminine Styled Stock Image Navy from Creative Market
Feminine Styled Stock Image Navy from Creative Market

We're Going Tech-no!

So many exciting things are happening with STUFFxWonderland! There are quite a few collaborations coming up that are really exciting for us, and today we finally get to spill the beans on one of them!

STUFFxWonderland will be collaborating with Casetify to create a custom line of cell phone cases! Some of these cases will feature artwork available in our Etsy store, but many of the designs are brand new, limited edition, and available only on Casetify!

STUFFxWonderland Casetify Shop Announcement

It's a bit of a process to have all of the designs uploaded for each brand of phone, tablet, and computer, so keep an eye on the store over the next few weeks. If you love a design, but can't find your phone model in the shop, email us directly so that we can get it up there!

Go forth and spread the news, my friends, and snap up your limited edition case today!

Announcing STUFFxWonderland!

Friends, I am so excited to share this project with you. I have been working tirelessly on it for the past few months, and now I just want to shout about it from the rooftops! I've started a store on Casetify to sell some of my creations! It's called STUFFxWonderland, and it's a place where I'll be selling fun cases for your tech. I'm working on collaborations with other artists to create some really neat limited edition collections, and I'll be adding new items to the shop over the next few weeks.

And, just because I love you all, you can use the coupon code BLOGLAUNCH25 before the end of April to get 25% off your order! And don't forget to share a photo of how you use your STUFF in your home or office, so that I can show it off on Instagram!

Freebie Friday: Phone Backgrounds

As Valentine's Day draws nearer, the world becomes less and less enchanted with the holiday. This is entirely understandable, considering the V-Day merch was out before Christmas was even boxed up in the stores. It's a commercial holiday through-and-through, and the amount of pressure put on couples to have a magical day is oppressive and stressful. And yet, I still love it. I am the kind of person than will lavish love on friends and family on any day of the year, but I love the cheesiness of having a day specifically designated for saying "I love you". Does this make me a huge sap? Yep. Does that bug me? Not in the least. Now, I'm well aware that not everyone shares my enthusiasm for Valentine's Day. As a result, I've decided to split my V-Day Freebie Friday down the middle: I have a phone background for the lovers, and the haters.

F the Haters phone background by Wonderland Media

As You Wish phone background by Wonderland Media

I hope all of you lovelies have a wonderful V-Day, and that you spend it in a way that makes you happiest! Me? I'll be drinking wine and reading a fantastic book.

Custom Invitations for Cheryl

I absolutely adore creating custom stationary. Letterhead, business cards, thank you cards, invites--anything that can be printed, glossed, foiled or letter-pressed are my jam. As much as I love everything digital, I really enjoy being able to hold the final product in my hands. So when my friend Cheryl mentioned that she was struggling with designing the invites for an anniversary party, I immediately jumped at the chance to partake. Cheryl is so wonderful to work with, and the final product really shows her personality.

Cheryl's Annivesary Invitations by Wonderland Media

She really wanted use a font that would be legible, but create an impact.  She left me to my own devices with decoration and color scheme, and I adore how these turned out! The invites are being printed on premium white matte stock, with matching envelopes. The perfect invites for an informal anniversary party in the springtime!

 

 

 

Freebie Friday: Valentines

I have always been a huge fan of valentines day. I used to love meticulously crafting a mailbox to collect all of my Valentines in, and I still have a (heart-shaped) hat box in my closet with my favourites from over the years. And, if I'm being entirely honest, I love any day that makes it acceptable to eat cinnamon hearts by the spoonful! Naturally this year I designed my own Valentines, rather than scouring stores for cards for my loved ones. I love them so much that I wanted to share them with you! Which ones are your favourites?

Valentines Poem from Wonderland Media Valentine from Wonderland Media Valentine from Wonderland MediaValentine from Wonderland Media Valentine from Wonderland Media Valentine from Wonderland Media

 

 

Freebie Friday: Branding Workbook

On Tuesday I promised freebies, so today I am delivering on that promise! Today is the first official "Freebie Friday" for Wonderland Media, and we are kicking this off with style--branding style, that is. On my quest to establish my own branding guidelines, I scoured the web for resources. I checked out blogs, e-books, and Pinterest for any and all tips and tricks that I could find. After days of searching, and much disappointment, I decided to create the branding workbook that I was so desperately searching for.

Branding Workbook by Wonderland Media

I am a very visual person, so I wanted a guide that would allow room for a physical inspiration board. As I wrote the questions, I really thought about all of the things that go into creating an appealing brand--it needs to be visually enticing, flow well with your product or service offering, and evoke some sort of emotion in the viewer.

For Wonderland Media I chose a feminine aesthetic centered around the cursive font, magenta colors, and simple but modern photography. I married that with an earthy green and a rounded serif font that is both legible and beautiful. In the end, I was able to bring to life a brand that had been swirling in my head for months--it just took a few exercises to make it a reality!

The guide itself follows the same branding guidelines that I established for Wonderland Media, and the photos that I chose for the covers enhance the overarching feeling of femininity. As I develop more of my own marketing materials and practical guides, I will draw on the answers in my own Branding Workbook to ensure that my guidelines are always being followed.

Download your own Branding Workbook, and then share in the comments your journey through planning your brand!

 

Launching Wonderland Media!

Welcome to Wonderland Media's Blog!  

Hello, friends!

I am so excited to finally show you my new website, and the official launch of my business! Wonderland Media has been in the works since last year, and progress on it has been slow as I've been prioritizing work for clients.

Here's a confession: I am my own worst critic. I have designed (and re-designed) this site eight times. Eight! And I don't mean just changing out a header or modifying a color slightly--I mean I created eight entirely unique websites and brand strategies for this little site. It sounds crazy (because it is!), but when you stare at a project for too long, it loses its luster quickly.

In the coming weeks, I'll be sharing some of the designs that ended up on the cutting room floor, the process I used to ultimately determine my branding scheme, and a few planning templates that I've created. I can't wait to share this journey with you, and to start showcasing some of the neat projects I've been working on!